Track the performance of your website on Google day by day, find out how you are positioned and with which keywords, follow your site with graphs and data that will help you monitor progress, discover weak points and strong points to understand how to grow.
What are the strategies implemented by your competitors? How do they position themselves in relation to you and with which keywords? Follow their positioning over time, scan their websites to understand the positioning techniques used, don't let yourself be surpassed!
The keywords choice is essential for a successful SEO strategy. Find out if the keywords you are focusing on are the right ones, find new ones, analyze your site to understand which keywords you are actually found with and in which position you are.